Friday, February 3, 2012

Cirque du Soleil in Business

I attended a business conference in Atlanta, Georgia, where the special guests were performers in Cirque du Soleil. The performance proved that it required a lot of work ethic and determination. I came across an article interviewing Lyn Heward, creative director of Cirque du Soleil. I found her points to be very similar to my business.  

Ideas on Creative Transformation From Cirque du Soleil
1. Work outside of your comfort zone
2. Take risks. Try something different.
3. Use inventiveness & creativity to everyday tasks and problems, as well as to the big exciting projects.
4. Build a nurturing environment which is conducive to productivity, creativity and personal growth.
5. Practice teamwork. True creativity requires stimulation and collaboration. It’s difficult to be creative in isolation.
6. Keep creativity fresh with hard-working bosses who constantly encourage and receive employees’ ideas and feedback and accept that there are often different ways of getting to the same end result.
7. Commit to looking critically at your work or your product from an outside perspective, from the point of view of the consumer. In Cirque’s case, we sit in the house, watch and listen to comments the spectators make during and after the show. We are constantly asking ourselves what we can do better and most often we try it!
8. Stay connected with your end product to see if it still fits the demands of the market.
9 Expose your employees to your product: see the show, wear the clothes, drive the car! Encourage their sense of ‘ownership’, cultivate their pride and share your success with them.

Original article by Arupa Tesolin